Advertising through Video
Let me outline a story/plan for you. Perhaps you are a businessman, with an exciting, yet totally new product that you want potential clients to see. But, when you sampled on pitching your product to a couple of friends, you got a confused, scrunched-up look on their faces as a response. And yet, the idea is crystal clear in your head, you can’t understand why they don’t get it at all.
The same goes when you tried describing your product in written form. You probably thought that if they don’t get it on the first reading, they’ll probably read your product descriptions again until they do, right?
Wrong. If the written output on the product is difficult to comprehend, chances are, clients will no longer read the descriptions again. Even worse, they probably wouldn’t even give it the light of day. And if nobody will pay attention to your product pitches, then you won’t be able to make any sale at all.
Now, if you have a video that shows you what your product does and what it’s capable of, then you probably might have a shot in capturing the attention of your future clients. Videos contain highly visual content, are entertaining, and are easier to comprehend since the action is seen, not just imagined. Wouldn’t you rather watch a basketball game than just listen to it?
So, what am I trying to tell you? I’m telling you that perhaps you should give videos a shot in advertising business through video. This just might be the key element you need in order to set your business on its way.