Videos can show case your business or venture with ease; highlighting your most valuable message by way of pictures, motion, and voiceovers. “A picture is worth a thousand words” as they say, and a video is worth a thousand pictures. You can literally portray your message in only seconds or minutes with the right video presentation. People can really connect with video, and there is social proof of this all over the internet.
There are so many different types of videos and people often get them all confused, making them show the wrong type of video at the wrong time. It’s about the ins and outs of the business video marketing strategies, the breakdown of video, and what it can really do for your business. It is therefore very important to differentiate between them all. This is because if you get them all confused and the wrong way around, then you could be doing more harm than good to your business.
There are major differences between the different types of video. Some of them are:
– Introductory videos
– Lead Generation videos
– Sales Page videos
– Ad videos
– Training videos
– Information and Update videos
– Fun videos and so much more!
As you can imagine, it is a matter of knowing your audience, knowing who will be watching your message, and appealing to them in the correct manner. We want to discuss the ways to tackle it all and how to save money by doing it yourself. Once you have the formula, you can make countless videos over and over again.
One of the biggest things that many don’t understand is how to market yourself and your business. Using the power of video, this can be simplified and made to represent whatever you want – do it the right way and you’ll create a brand. BUT, do it the wrong way, and you’ll just look like you’re trying too hard.
Using video in your marketing campaigns can really boost your whole image online and your niche as a whole. After all, that’s what Business Video Marketing Strategies are all about!
It’s exciting to talk about Video and how it generally works in business because your eyes are opened to a world that you probably never know is possible. You get to see things that others just can’t see. You get to be ahead of the game.
There are many topics about videos. These include:
– The basics of video
– Knowing your audience
– Knowing your topic
– The Reason why you are doing the video – most important
– Doing videos with more than 1 take (over and over) and editing
– The basics of lighting
– The best way to capture audio
– How to avoid a boring performance.
– How NOT to do slide presentations in your video
– How to convert your videos into webinars
– Video cash and how to monetize your videos
– The way to spice up your videos with other tools
– Face to Face and Screen capture – why it’s important to have good tools
– How to merge and transition videos
– Why video outranks still silent boring websites
– The major differences between long videos and short videos – (and it’s not what you think)
As you may have noticed, even small and local businesses go to websites. However, local businesses also need to stand out from the crowd. Even a small 30 second video is very powerful in the right setting, especially if it’s just a welcome video on your site.
Another aspect is that you can put up a video, and someone can follow you immediately. You can even generate sales immediately. And the best bit is that it is FREE, and if your videos and brand are spread all over the internet, people will come to you. You will be seen as the expert and leader.
It’s amazing to see that this media is still not used to its full potential. In fact, there are certain tweaks that can be done to BOOST your whole campaign over and over again, and we hope to get into those little tricks.
What about YouTube, do you use that for your business? So you can have some help videos, some information videos, and marketing videos there as well? Do you use other platforms like Viddler, VidCaster, Daily Motion, Vevo, Yahoo Video and others? Did you know that if you constantly share things on the platforms and build a following, your ranking on the internet will skyrocket? I hope so.
This is very exciting for people wanting to reach out, branch out, and make a real brand. Just remember that the followers are real people – like you and me.