How to Double Your Coaching Income: Know Yourself – Part 2

by Dr Michael Craig

A plumber for example can clean your clogged drain, that’s a definable problem. That’s a problem that’s measurable. You’ve got a plumbing problem. You call a plumber. He comes and gets the junk out of the pipes.

You’re fixed. Done, right?

ID-100207203On the other hand a life coach may say “Well, I’m going to take you from point A to point B and help you get there. I’m going to hold your hand while you do this and that.” That’s a little bit softer because there are so many options there. What EXACTLY can you do to help this person “get from Point A to Point B?” Your potential client might want to lose weight; or they might want to learn to speed read or maybe learn to be a better employee, or have better relationships with their spouse or something. If you go on and on about taking them “from Point A to Point B,” why should they even listen to you? What exactly IS “Point A” anyway??

Now, if you have a SPECIFIC program that solves a particular problem, you’ve got something you can talk about and sell. “I can help you lose 150 pounds of ugly fat in 3 days without dieting” or something like that…

Most business coaches already know that success is in the details. If you can’t define exactly HOW you are going to help your prospective client, you have little chance getting hired. Most CEOs and business owners are very bottom-line oriented. If you can’t, for example, show them how they can “double company revenues in 6 months while cutting expenses 23.7% over the same period,” you’ll probably be shown the door.

So what do you have to offer?

Knowing yourself also means knowing what you need. How much money do you need? How much do you charge for coaching? How long are your sessions? How many hours and days per week you want to work?

Now, you can work 8 hours a day, 5 days or 7 days a week or you can do like I do and work maybe 12 to 15 hours a week using email, phone, Skype, things like that. You don’t want to work all the time. You want to have time left over for your family, and to market your coaching practice as well, if needed.

Is there actually a demand for your type of coaching?

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