Effective Marketing Tools are the Key

Effective Video Marketing Tools

Every-time we go to do something towards our marketing campaign, we have to consider how we can make it using the most effective way possible. One thing is for sure, time is precious and we need to use it wisely.
Using effective tools can make it so much easier all round. When it comes to marketing campaigns, effective tools are a must. I do a lot of video in my campaigns, and for me, setting them up correctly and FAST has to be one of the most important aspects. I don’t have time to muck around with trying to set my videos up with some two bit program that just wastes my precious time.

clockThere are two programs when it comes to marketing using Video that I believe are an absolute must. They are two of the most effective tools I have ever downloaded. I practically use them everyday with ease. They are:
Camtasia, and EasyVideo Suite
I have been using them for a number of years now, and I don’t know how you can operate with out them.
I run a Mac and they run perfectly. Easy to use and very cost effective. I tried the free alternate software competitors, and I was so frustrated in trying to make them work properly. So – I invested in them both, and have never looked back.
EasyVideo Suite does everything that Camtasia does – and it also loads video directly into the Amazon cloudfront for efficient playback on any video device (mac / PC / phone etc)
The best bit is that it is SUPER SIMPLE to use.
…and that is why I say that Effective tools are the key to efficient work and production.

Anyway… something to consider.
Check out both of them here.
Camtasia – Click Here and
Easy Video Suite – Click Here
You will be glad you did (especially EasyVideo Suite)

To your Effective use of time to claim Success,
David Cummings

Relationship Marketing : How to Win Clients for Life

Is Relationship Marketing what is missing in Today’s Business World ?

I believe in Relationship marketing. Constant followup and staying connected is Very Important. In fact it is vital for a lasting relationship and ongoing business.
I found this article which I absolutely love – and thought I’d share with you.

See how you can apply it to your business…

Enjoy!: David C


Article By Prabhjit Singhbiz

Did you ever take some of your time while sitting on your office chair trying to figure out why your customers or clients were not staying with you any much longer and not keeping in touch with your business?

Perhaps you’re wondering why your business was not getting new referrals anymore from your existing beloved customers and end-up finding new clients instead, rather than maximizing the potential of your established loyal audience.

Man, come here and let me hug you and let me say, you’re not alone.

Whether you’re already 20 years in business or just starting up, retaining the loyalty of your customers or clients is crucial and difficult, especially in this noisy and competitive market.

They’re still looking for better service or product every day, so if you can’t handle the connection between your customers and your brand, your business might lose stream.

That being said, if you want an ongoing business, free word-of-mouth promotion that gives you quality referrals and information from customers that can generate more leads, you need to maintain the customer management in your business with the use of an effective relationship marketing.

So for today, let me walk you through this kind of marketing that without it so, all marketing strategies are completely ineffective.

So what really is Relationship Marketing? How it works?

Relationship marketing, for its simplest definition, is an ongoing process of customer relationship management strategy, primarily used to encourage and build a strong and lasting customer connections to your business.

See How the Full 4 KEY points on Relationship Marketing will Improve your Business Here: Article Source: http://EzineArticles.com/9006539

Article Expert: http://EzineArticles.com/?expert=Prabhjit_Singhbiz

Website Landing Pages that Either Rock or Flop

Does Your Website Landing Page Rock or Flop ?

Have you ever wondered why some Website landing pages absolutely Rock, and why others Flop ? It usually comes down to one simple reason; and it’s the same reason why when people in general go somewhere to buy something or get something, they either love it there and buy more things – or they quickly get what they wanted and quickly get out of there.They may even become confused with the messages they get upon arrival – they may even get confused with the messages that are displayed – so they don’t do what you expected them to do.  IN THOSE cases we would say that reaction and outcome was a FLOP.
It is imperative to deliver the right type of content and message on your landing page.Here are some tips on what you should do:

  1. If people come for a download X Y Z, then you should deliver Download X Y Z in a non-confusing way… BUT you should also Compliment the X Y Z with other Complimenting salable products, services or affiliate products.
  2. Set the Landing Page out neatly so people can Easily navigate around. This is VITAL as stairsit reflects on your whole image. Give them direction – like leading up a set of stairs. Use bullet points or numbers – Bolding, underlining etc.
  3. Have Ads running around the download – but they cannot be confronting. Make them blend in and seem natural on the page to the reader. You don’t want to scare them off, but at the same time you want to present more opportunities to them.
  4. Use pictures and images where possible – people are image driven and as they say… a picture is worth a thousand words. Yes pictures work for better results.
  5. Have clear language. Don’t speak in general – direct them exactly where you want them to go. Give them an ACTION – to follow. Use arrows or step numbers if you want as it is very clear.
  6. Have a means for them to share or like your products and services. That builds further trust and rapport.
  7. Treat people with respect and ONLY promote good products that will not taint your image or reputation. People aren’t stupid and will remember if you treated them like idiots.
  8. Tell them where to expect more information from you – whether it be via your website – your emails, or your facebook. Tell them how to stay in contact with you – as this will keep them coming back and potentially buying more things from you.
  9. Have an introduction of yourself / or your company. Become real. you are not just a faceless name behind a brand or product. Even if you don’t want to be seen, then create a persona or avatar that represents your company.
  10. Reference your general website on the base of the landing page to encourage them to explore the remainder of your site network. It also shows that you are not just a “one page wonder”. People want to buy from someone real – but they want to be sure they can form trust in a business that has a decent online presence.

In summary –

Your Website Landing page should be neat, tidy, easy to navigate and give them exactly what they signed up for.


Adding Prospects to your list the wrong way can be costly

The Right way and the Wrong way in Marketing

Adding prospects to your list the right way can be rewarding. Very rewarding. Details on Page 12 of my book EEM. http://mywealthyweb/free


Adding prospects to your list the wrong way can be costly. See details on Page 6 of my book EEM here:

Effective Email Marketing. Which do you do ?

effective email marketing - click here
Something to consider.
David C

Which Email Auto Responder Should I use?

Effective Email AutoResponders

I’ve Tried them all… and settled with the one that suited me best. I just wish I had of know this in the beginning.

Writing an email is one thing. Setting it up, configuring it and Making sure it gets through is another. There are many different types of AutoResponder Email packages out there. Personally, I have used and tried 4 different types of AutoResponders (AR’s).

1. I started with 1Shopping cart. Whilst this was good, I found it a little cumbersome. I used it for about a year then swapped over to another. Although things were getting through and it was easy enough to use, I wanted something that gave a little more flexibility.
2. I setup an Aweber account next, and use that for a few years. It was easy to use, flexible, and gave great stats. But, you couldn’t add new subscribers (easily) without them having to double opt in. This was a pain for me, as one of my lists was based on an offline business model, and that was a pain. So I tried another…
3. I was told about a very well respected AR system called Sender. it was difficult to use, not straight forward, but apparently very powerful with great stats, the ability to do better split testing, list segments etc. BUT, it could not do affiliate mail outs the way I wanted it to do. That was disappointing. So I went over to the one I am using now.
4. GetResponse is what I use now because it is easy to use, CHEAP, and powerful all at the same time. It was much like Aweber, but cheaper, and had great templates. You could also easily add new subscribers manually, without them having to double optin. That was very important to me. and That is why I ended up with Getresponse.

I wish I have of known all of that when I first started, as it would have saved a lot of time, and effort. As you can imagine, changing AutoResponders takes a lot of work.
So – If you are considering which AutoReponder to use, then I believe either GetResponse or Aweber are the best for beginners, intermediate and advanced users all the same, as they cater for all.

What ever you choose, it has to suit your needs for a good price. If it doesn’t, then use something else.

Knowing this up front is certainly easier than after you are already half way through campaigns.



Email Marketing and Relationship building

Relationship Building through Email Marketing

Reaching out to your audience is only half the game. Engaging with them on their level is the other part of the equation. Building good strong relationships through any arena required interaction – two way communication. The same is email marketing – believe it or not, your email can be a two way street if you allow your reader to engage, and give you meaningful feedback. It is a matter of giving them the opportunity to do so.

Telling them about yourself, as a person, a member of society and as a part of your niche… let them know the new developments and the other things that matter. Allow them to respond – either by a survey, comments, facebook, twitter etc. Interaction is the key.

live laugh everydayOne of the things I like to do is to provide pictures. Use them to help tell you story. You know the cliche that a picture is worth a thousand words… that is because people can often get the mood of what you are trying to say in your picture. They can see the smile, or an image that helps describe the message. That is important. They feel as though they are closer to what you are trying to say – summed up in the picture. (you can almost set your emotion into the picture!)

In your emails set the tone for the next email message – get them excited about tomorrows message. “I’m looking forward to sharing something really special with you tomorrow – something that I’ve been thinking about for a while”… this simple message sparks curiosity  and makes them want to open you message tomorrow – just to find out what it was that you were looking forward to telling them.

Remember it is all about relationship building emails. Make them feel part of it.

Something to think about !  Enjoy your day,

David C




writing a good marketing email

Marketing with good effective emails

When we market to people via email we have to remember why we are doing things, and who we are marketing to.

Often we get all excited about simply getting out there and just blasting our message when realistically – we have to consider what it sounds like to the prospect. Often times it can just sound like noise. Sales pitch being thrown at them. If this is the case, then it is not fun.

Only a very small percentage of the market will be ready to receive that kind of message from you – and only sometimes will some of them be ready to respond.

Write one email to be sent per day or every two days. (At the least, once a week). Be regular and do not miss long gaps – otherwise people will forget about you.email marketing

Here are Some Tricks for writing Email Marketing Success:

When writing emails to people about your message, remember these aspects:

  1. Remember that they are people, just like you, and they want to listen to you – not your sales pitch.
  2. People are very selective of who they listen to, so be friendly and speak / write in your own voice / personality style.
  3. People don’t like to be sold, but they will buy the right product if it is their choice.
  4. Put the correct message in front of people – with real meaning, and then they will buy.
  5. your market needs to hear from someone in their market (not someone ‘pretending’ to be in their market. Speak their language. Know their terms. understand their needs. Be empathetic and HELP people.
  6. emails should NOT be long and exhaustive – unless you are telling one heck of a story. People Like stories. (only write true stories).
  7. Stick with the truth. Don’t make stuff up just to sell. you will always find a way to tell the truth if you are looking for it. If you need to tell some ‘untruth’ then don’t say it – instead – say something else more compelling that is true. Be genuine.
  8. Share your life experiences. People want to get to know you as a person – not a machine on the other end of the internet. People want to connect with real people.
  9. If you write an email a day in your niche – then you will have everlasting content. If you write 2 emails a day, then you can fill a whole year in literally 1/2 the time !
  10. Keep you emails exciting – NOT boring and long and monotone. Mix it up and keep your correspondence alive:

Here is my formula (basically repeat this email cycle):

– day 0: give them something they want (or signed up for) specific to their niche – free gift.
– day 1: a short “how to improve” tip or other useful piece for their niche – with a solution product to make it easier or faster (usually a quality affiliate product if you don’t have your own product to sell)
– day 2: current help tip that other people are doing in the niche – and reiterate about the solution product
– day 3: a good luck story or testimony about people in the niche (as a matter of interest) – you don’t have to have a product to link to here as long as the testimony is placed on your blog or website
– day 4: your direct recommendation to help people through (better or faster) their niche. something that will save them time or money over the longer term. This once again has to be a quality product.
– day 5: Talk about Something that you have been doing or thinking about lately in your niche (which has to be evergreen – that someone could read about this in 6 months time and it will still be relevant) but write it as fresh and exciting.
– day 6: lay a hook, and tell them that you will share something exciting with them tomorrow – so they have to stay tuned.
– day 7: explain / share the exciting news. It may be a development or something new in the industry. something that people can get excited over – and back it up with a product solution.
– day 8: repeat cycle with a new product solution – the next step or another similar great product…

Enjoy it all,

More to come next time !
David C.

how to setup google analytics

How to setup Google Analytics for your Optin Website

It is simple once you know how – this short video shows you how to do it in a step by step fashion.  It is very important that you track your visitors and see how your conversion rates go. The more you can improve on your REAL visitors – the better you are in keeping them.

Enjoy !

Download Amazing Squeeze Page with 50-80 Percent Opt In Rates

50-80 Percent Opt In Rates

Collecting Names and Emails to Build a large marketing list is imperative for your success online – for longevity. As you may know you can use paid traffic or free traffic sources. Either way – any visitor you receive you want to keep. Good Opt In rates help reduce the overall cost of your marketing, and increase your profits.

MyWealthyWeb has finally released the highly sought after amazing squeeze page. It’s the Optin page that delivers real results. No only can you see what this simple page looks like, we also show you just how easy it is to use. The reasons why it works so well, and how you can do it too.

The more visitors that you can convert into subscribers, the better off you are. One of the biggest things with this is… simply deliver what you promise to give them. If you are offering great tips, then give great tips.

Download your FREE copy of the Amazing Opt In Page Template Here. – You can even get the source code, where you can tweak it with your details and upload it all within 5 minutes.

Click Here to Download your copy of the Template Here

It’ll Change your Success Rates Dramatically !


David Cummings