Which Brain Decides To Buy… Or Not? – Continued

by Yevgeniy Grytsenko

Got old foggy-looking headlights on your car? Just wipe them with this cream and they’ll look like new.

Have wrinkles? Just put this miracle cure and you’ll look 20 years younger.

Need to lose weight? Take this magic pill and weight will drop on it’s own.

However, none of these commercials advertise that: Headlights would require extensive polishing and several applications most likely will be needed to achieve somewhat desired result. That one will have to also look into stress levels and diet to help with aging and… That it may be absolutely required to lift some heavy weight for a long period of time to lose weight in conjunction with these pills.

ID-100144670See, if advertisers would actually advertise product’s “used manuals”, then sales would drop severely. Old brain loves miracles and does not like any effort. Now you understand that advertising easy and effortless solution to an annoying problem is one of the best ways to appeal to an old brain and make a sale. Just make sure it is easy and effortless. But does anyone has to lie? No… There are ways to either make easy and effortless solutions or there are ways to create a perception of an easy and effortless solution. I personally like doing both. But someone may ask:

“Wait, Yevgeniy, what do you mean by creating a perception is an easy and effortless solution?”

See, we live in a perception-driven World. If someone perceives that something is hard to do, then most likely it will be. If someone perceives that it will be easy – than most likely it will be. For example, if you go to Gold Coast, Australia and ask 100 people if learning how to swim is hard or easy, I am sure that almost all of them will say it is pretty easy… In fact, to them, it is like a second nature.

Now, if you go to Ikela, Africa and ask 100 people the same question, they may tell you that they are even scared to try. Therefore, based on where and whom you asked, you may develop your very own, yet very stubborn perception about swimming. If you never swam, you may either get super excited to try or would be very glad you never went into the ocean.

Do you now see how perception of ease and effortlessness moves masses of products? And yes, it appeals like an irresistible magnet to an old brain. In fact, so irresistible that people often purchase without their conscious awareness!!!

Something to think about !

Which Brain Decides To Buy… Or Not?

by Yevgeniy Grytsenko

Have you ever wondered why is it some companies have far more superior products but can’t get ahead of “lousy” competitors?

Or why is it some guy with absolutely no marketing experience opens a website and outsells well-educated website owners by 100 fold?

Or how about this one? You present the best, most logical solution to your potential customer and he still spends more money on under-graded deal? Something just doesn’t feel right…

ID-100213258In order to understand how people buy, you need to understand how their brains work. In order to do that, you need to understand that even though brain is one organ, it’s functions are actually divided – making it as though there are actually “three different brains”. All these brains carry out different functions and have hierarchy of powers assigned to them, when it comes to making a decision to buy… or not.

Let’s start with the first brain. It is also known as left brain hemisphere. It processes logical, language and does your mathematics like 2 + 2 = 4. Then comes the right brain hemisphere. This brain deals with feelings and emotions. For example, it can help you feel good when you have 2 dollars, find two more dollars and now you have whole 4 dollars. Or it can make you feel bad because it is just 4 dollars.

Finally, there is an “old brain” – a primitive brain, also known as “survivor”. It makes decisions such as “take it or leave it” and “fight or flight”. That’s the brain that either “buys” or “rejects the purchase”. Trying to appeal with logic to an old brain is a surefire way NOT to make any sales. In fact, this brain can translate logic as “confusion with too much effort to process”. That’s why you see most commercials advertising only easy solutions, quick fixes and miracle cures- but nothing that requires knowledge, experience and persistence to achieve results.

Blitz The Competition with Powerful Video In Your Marketing

ID-10079627It might seem a bit Obvious, but there is time and a place for everything. Video is no exception…

BUT, if you understand the principle, then you will ALWAYS get this one right.

In order to Blitz the competition in your marketing campaign, you need to tackle the real issue…

People want Relevance and they want it at the right time.

This is the golden rule when it comes to the best use of video

If you understand this – you will never go hungry again…

You customers are always asking questions…

When they first get to your website, they want to know what it is about, and whether it will suit their needs or whether it will provide a solution to their problem.

If you know the answer to the questions BEFORE they are asked, and present them when the visitor asks them in their head, then you are essentially “reading their mind” and they are “guided to your solution” without them even knowing it.

Yep, that is the biggest secret when it comes to knowing what video to do and when to do it !

Who Uses Video to Promote their Business ?

After reading a little about web videos for advertising, you may be asking yourself just what type of businesses are taking advantages of this media? The answers are just about everyone who understands the concept of entertainment in advertising. Just about every business that has a website on the internet is now adding some sort of video advertising to their sites. Savvy businesses use Video. This ranges from car dealerships, travel agents, real estate agents and even manufacturers. They realize that they get the attention of a viewer right away if a video comes onto the screen instead of a simple advertisement. Department stores are also beginning to use video advertising on the internet not only on their websites, but also on internet advertising engines such as Google. It simple captures the attention of a potential buyer more than just a plain photo. Continue reading

How to Double Your Coaching Income: Know Yourself – Part 3

by Dr. Michael Craig

One of the things a lot of coaches fail to recognize is that their skills don’t necessarily match up with what they’re trying to market. If you’re trying to market yourself as a life coach, but your actual skill is editing, wouldn’t it make more sense to be an editing coach or a writing coach, or someone who can help people write or edit? Now, if you no longer enjoy editing, that’s another issue, but find something that has a problem attached to it.

ID-100123106People are looking for solutions to problems. If you can match that skill to the market that’s looking to find what you have to offer, you have a much better chance of selling your services.

If you want to DOUBLE your income, you have chance to do that several ways:

1) increase the number of clients,

2) increase your number of products and services, and

3) increase the frequency of your offerings.

But it all starts with knowing yourself.

How to Double Your Coaching Income: Know Yourself – Part 2

by Dr Michael Craig

A plumber for example can clean your clogged drain, that’s a definable problem. That’s a problem that’s measurable. You’ve got a plumbing problem. You call a plumber. He comes and gets the junk out of the pipes.

You’re fixed. Done, right? Continue reading

How to Double Your Coaching Income: Know Yourself – Part 1

by Dr. Michael Craig

If you are a Life Coach, Business Coach or Consultant, and have all the clients you want or need, congratulations! You can pass on this article and go read something else.

If, however, you are among the many coaches who struggle to find the right “formula” for getting new clients, listen up: making more money in coaching is not always about getting new clients! It’s really about maximizing the amount of service and revenue you generate with each client. It’s really about knowing yourself, what you can offer, and knowing which client needs your particular talents the most. Continue reading

The 7 Secret Golden Rules For Effective Affiliate Marketing – Part 3

6. Promotion. (marketing and exposure using a fluid sales /action process will deliver the best results every time)

ID-100240767It is imperative that you promote the product and affiliate offer. Firstly, there is a saying in marketing that goes like “once you promote your product, market your product”. In other words, market, promote, and market some more. The more exposure your product gets (in front of the right targeted audience) the more referrals and sales you will get. What is the use of the best product in the world if no one knows about it? Secondly, although it is important to use the right method of delivery for your product / affiliate links, it is critical that you implement an effortless process in which people can easily glide through the process without having to “do work” to get through. This includes promotion and reminding them of the offer. If people have to go to too much effort to get through the purchase or download of your product or affiliate offer, they will simply lose interest and leave before they complete the transaction.

7. Cross promote. (find similar niche products that you can use, re-establish credibility, promote, reinforce credibility and repeat promotion.)

There is only so many times you can promote the same product or affiliate offer to your prospects and customers. After a while they will start seeking other products in that niche from somewhere to compliment what they already have. So you may as well be the one to supply them with that information and product list. It benefits you and benefits them. View it as a win / win for everyone. However, Be warned: only promote products that compliment the original product or affiliate offer otherwise people will see you as only interested in selling them, and not helping them. You will lose these people quicker than ‘a chip amongst sea gulls.’

Using all 7 of these secret golden rules you will dominate your niche. It is not a matter of IF, but rather WHEN. They are truly powerful and very exciting when they are working for you!

The 7 Secret Golden Rules For Effective Affiliate Marketing – Part 2

3. Relationships. (Build a relationship – Recommendations always work better than cold placement)

ID-10094971Write to your prospects and generate more interest in the niche. The best way to communicate with your prospects is either email or RSS article promotion (real simple syndication from blog posts), where they can see your interesting messages come through that may help them. The messages and emails should be interesting, spark curiosity and fulfill their desire to learn more about the niche, highlighting your affiliate offers as the solution (word-smithing and persuasive well constructed sentences). Without slamming things down their throat, you foster a good relationship and encourage them to take actions towards the solutions (including your affiliate offers).

4. Consistency. (It takes 4 to 5 exposures to a product for most people to buy)

It is very rare that affiliates will make really good money off a campaign that prospects only seen once. Most people take repeat exposure to offers to see the value in it so they take action. When you have a subscriber list you have great opportunity to show your offer to your prospect many times over. Once people click through and take action on your affiliate offer, they are also more likely to follow your advice on other products you promote as well.

5. Generate interest. (Give them something they can keep and refer back to like a report or mini book full of great information and links as it will spark more targeted interest and results).

It is not hard to write a great report or book that people can download / print out and read at a later stage. I know when I am interested in a certain niche, I download reports and books and read them later… especially on my iPad which can click through the clickable links!. It is because people with busy lives schedule time to read and look at books and information. It is also a good thing because they are usually in their “quiet place” with no distractions, which means they are more likely to take action on you advice (and affiliate offers)!

The 7 Secret Golden Rules For Effective Affiliate Marketing – Part 1

ID-10069199The term affiliate marketing has so many “connotations” now it is a little disturbing. Just the fact that you may send people to a website via your affiliate link does not necessarily mean that you are an affiliate marketer. Sure you may be going through the motions, but a real affiliate marketer actually does more than just that, they build relationships and a following in each niche they delve into. They become the expert that people trust. Even if you are just introduced to them, you quickly see that they are the expert and almost instant rapport is established. Super affiliates use this to their advantage, and truly do well at their craft.

Even when they explode their traffic web into their offer, people have no other option “but to” submit or purchase, because the structure is just too good to miss.

If you want to learn how to become a brilliant super affiliate, then you have to implement these 7 critical steps that most people just gloss over. In that regard, you could even say they are secret!

Now there are many aspects to each step that need to be fully embraced. In fact we could do a full course on each of these very aspects alone. None the less, let’s consider the 7 critical steps:

1. Avoid the hard sell. (People don’t like “in your face marketing”)
A lot of people say that they don’t like advertisements. But the fact is that they work. However, one thing that people don’t like, and get annoyed with very quickly is loud and “in your face” advertisements. Nowadays people prefer to hear and see ads that are thought provoking, quieter and not abrupt and enjoyable. As long as you have a catchy tune or theme in the ad people will remember the product. For myself and my family, there are certain ads that come onto TV or the radio and we mute them immediately because they’re are almost invasive. They annoy us, so we switch off. The same is true for banner ads and other Internet adverts that are too in your face. So, be careful of the type of ads and marketing you use.

2. Utilize congruency. (Your affiliate product must be harmony with the ad, discussion)
When running any campaign or affiliate ads or articles, they must continue on from the ad or initial information and be in harmony with the train of thought that your customer is experiencing. In other words, your affiliate offer must not change your customers emotion and thought pattern form your initial ad or article, but rather strengthen their hunger for an answer to their problem.