by: William Cato
When I first got into affiliate marketing back in 2004, it was the wild west of the information age.
There was plenty of good honest vendors and more bad ones floating around on the Internet especially when it comes to affiliate marketing. I have seen super affiliates lead their prospects down a path to losing money just to make a sale. I have also seen them complain on forums and say that affiliate marketing isn’t working for them anymore and they don’t understand why they are “losing list members” and traffic. I know because I have been on their lists and have been hit with promotions from these vampires at an offer an hour. Fortunately, I found great mentors that help break the confusion of lies that others were spreading.
That’s what I want to do for you.
In this short article you’ll discover 4 lies that super affiliates like to tell that will force you to go out of business before you ever get started.
Ready? Let’s get to it…
Lie #1. You need a Website: If I was to start over again today, having my own website would be one of the last items on my list. If affiliate marketing is your business model you don’t need a domain, a self hosted blog or website. Instead I would use that money toward a good auto responder service such as Aweber, because they offer with your AR a free hosted squeeze page that you can drive traffic too, capture the lead, and promote from within.
Lie #2. Offer multiple products and services: Some Super affiliates have the mindset of teaching new affiliates that the more you promote the more you make. However, this is true, but I have been on lists and blogs that promote, promote, promote, to the tune of an offer an hour. This approach to affiliate marketing will kill your business. People will quit listening and filter you out like bad spam. Instead spend the extra time teaching others how your product or service can benefit them.
Lie #3. You don’t have to use the product you are promoting: My first year of affiliate marketing was based on this lie that I heard from a reputable super affiliate, “You don’t have to use a product you are promoting. All you have to do is find reviews of people that have used the product”. . .
Want to know how many sells I made from that approach? $0.00.
When I did purchase a product and actually taught others how that product help my business that is when I started making money from affiliate marketing. Your voice will betray you if you’re not honest. As far as I know that super affiliate is no longer in business.
Lie #4: Promote your affiliate link: As an affiliate marketer, your job is to get potential customers to a sales or product page right? Wrong! Don’t waste the chance to get your prospects email addresses. This will be invaluable to you in the future as you begin working with other affiliate programs. By gathering their email addresses up front, you set it up so you continually will be adding to your own marketing list. Why would you waste a good lead only to have to continue the cycle? By getting a potential customers email address will help you in all your marketing endeavors in the future. Once they are on your list, and then promote your affiliate link.
I hope that you have found the 4 Lies that super affiliates tell entertaining, practical and informative.
William Cato, is the publisher of “Go Getter” a weekly newsletter for Affiliate and Network Marketers http://www.2ultra.com/go-getter.