Mobile Marketing refers to the current ways you can get in touch with your customers and prospects through their mobile device. It is a way of advertising to consumers who have mobile devices such as smart phones and tablet PCs, which are rapidly gaining more popularity than the traditional computer devices such as laptops and desktops. Particularly If you’re a brick-and-mortar or locally-based business, mobile marketing is one of the most exciting and fastest growing marketing methods out there.
A huge chunk of the population now own smart phones, and consumers nowadays usually spend more time on their mobile phones than on their computers. Your business marketing strategy must evolve to reflect these various changes in how consumers seek out products and services, since this has a great implication on your business venture. Getting mobile customers should be a top priority as your competitors start to reconsider their marketing plans and goals as well. Bear in mind that a lot of mobile searches usually end up in a purchase.
Consumers are demanding to be marketed to in a way that is almost tailor-made for them; otherwise they will lose interest. Local marketing has to give the consumers what they want to see and when they want to see it as well.
For any local business, there are a great number of ways to get products or services to their customers. However, some methods are often better than others and Mobile Marketing for local businesses is an exciting potential. Here are three creative ways in which you can use mobile marketing to enhance your local business.
Make use of Social Media
You’re probably familiar with social media sites like Facebook, Twitter, and Instagram, to name a few. Consumers are making use of these sites to locate and review local businesses, but the real bit is that most of this activity is happening right there, on their mobile phones. These services make it possible for business owners to stand out from their competitors with good reviews, and to offer coupons, discounts, or promotions to, right from within the mobile profile. Local businesses who fully grasped this impact have a huge advantage over their competitors.
Inform consumers about your special offers through text
Here’s a significant fact. 95% of mobile messages are read by the receivers, and most within the first sixty seconds! A great way to harness that potential is making use of text messages to send out targeted offers directly to your customers’ mobile phones. Such offers include coupon codes that can be redeemed at your business place. The response level to this approach is really high, and is often most effective when offering time-sensitive deals.
Include mobile offers on all advertising for your business, printed or otherwise
Another effective way to connect with people through mobile is to have them claim a special offer through text message. You can print this offer on your flyers, billboards, and other printed material that you use for advertising. You can even post this offer on the window of your business establishment! It is a great way to entice new customers in the door for sales, and you can also add these prospects to your list for future special offers.
Connecting with consumers via their mobile devices is of great importance. Approximately 93% of text messages are opened and read, whereas opened email messages have rates of less than 15% in a number of businesses and industries. However, the beauty of text messaging is that the consumers are the ones who opt to receive these messages from your business.
Any local business using mobile marketing to entice their ideal consumer can be certain that they will be putting their available advertising budget to great use. Now is the time to get into it, if you haven’t done so already. So start utilizing mobile marketing for local business now, while you’re still ahead of the game, and get yourself an increased advantage over your competitors.