After reading a little about web videos for advertising, you may be asking yourself just what type of businesses are taking advantages of this media? The answers are just about everyone who understands the concept of entertainment in advertising. Just about every business that has a website on the internet is now adding some sort of video advertising to their sites. Savvy businesses use Video. This ranges from car dealerships, travel agents, real estate agents and even manufacturers. They realize that they get the attention of a viewer right away if a video comes onto the screen instead of a simple advertisement. Department stores are also beginning to use video advertising on the internet not only on their websites, but also on internet advertising engines such as Google. It simple captures the attention of a potential buyer more than just a plain photo.
Imagine that you have a website that sells T-shirts, for example. A person goes to your website and sees a variety of T-shirts that are for sale. These are often pictured in photos either by themselves or on attractive models to make the T-shirts more attractive. Now imagine you have this same website but decide to implement video
advertising as part of your campaign. Instead of clicking on to a website that just depicts a bunch of models in T-shirts, you have a video where a model is wearing the T-shirt and talking about how much she loves her T-shirts from your company. Or, you decide to go the humor route, but it has to be memorable.
Travel agents are quickly discovering that video is the way to go when it comes to advertising on the internet. Videos of great places help sell. People feel as though they are taking a trip. They sometimes call this a “virtual tour” and it is really quite effective. Other retailers just talk to the camera, or do a slide show, or interview customers. This sparks imagination. It is a matter of selling the sizzle – not the steak. People want to feel good about the product, and that is what Video can do with ease.